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    carson_historic-05
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    William Carson intended his Carson Block building, built in 1892, to add sophistication and inspiration to Eureka, a scrappy seaside town. Photo ca. 1912.
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    Advertising ephemera featuring the Carson Building, 1902.
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    1894: The 51,000-square-foot building originally included an opulent theater, storefronts and office space.
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    Carson Building, F Street facade, photo not dated.
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    Carson Building at Third and F streets, 1890.
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    Carson Building’s Third Street facade, photo not dated.
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    It’s unclear why, but at some point near the middle of the 20th century, the ornate exterior of the Carson Block building was covered with stucco and the turret jutting out at the corner of F and Third streets was lopped off to make way for a large neon sign.