Nicole Norton soaks up the sun at Shotz Coffee in Fortuna. Credit: Photo by Melissa Sanderson

Nicole Norton Brews Herself a Beautiful Humboldt Life

How did Nicole Norton go from opening a “booty barre” studio to owning Shotz Coffee (1665 Main St., Fortuna, 707-725-8000) in less than two weeks? Good question! In 2016, she was a month away from opening her new workout studio near her regular stop for coffee. Norton had her certification in hand and key staff…

Welcome to My Humboldt Life

Credit: Photo by Cassie Johnson

A Storied Past, A Bright Future

In 2025, the Siren’s Song Tavern packed up its memories, a little of its decor and its loyal following and moved just a few blocks south on Second Street. For more than 13 years, the Siren’s Song built a reputation among avid Humboldt County live music enthusiasts for being one of the go-to venues, and…

A New Park Along Eureka’s Waterfront

The Grace Marton Memorial Park’s grand opening is Friday, Oct. 30

Grace Marton Memorial Park is officially opening on Friday, Oct. 30 at 4 p.m.. The public is invited for a ribbon cutting, complimentary food and…

Café Artistes Takes Over Froth

Expands on a vision of community and creativity in Arcata

Café Artistes has officially taken over Froth at 420 California Ave. in Arcata. The café is now owned by Elaine Leon, Victoria Bergeron and Ami…

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Drop-In Pottery Painting


A Word from the Publisher

Who’s Next?

Locally-owned businesses are the beating heart of Humboldt County. They provide jobs and contribute to our economy. They’re also our friends and neighbors who give back to our community by donating goods and services, and…

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