Live music? Bounce houses? Balloons? Face painting? Emergency management training? Sounds like quite a time at next month’s Neighborhood Watch Block Party! But, wait, what’s that in the far right corner of this jam-packed flyer? Yes, it’s the latest iteration of the “I Like Eureka” campaign, now tinted a badge-proud blue and festooned with a […]
I Like Eureka
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No, I Like Eureka
The plot thickens. This afternoon, the Journal received a letter from the Westside Sanguine Society, Eureka’s anonymous rogue publicity agent and creator of the popular “I Like Eureka” stickers that now blanket Eureka, from stop sign to cop car to seen-better-days bicycle. The envelope included two stickers, per the Sanguinists’ M.O., as well as two […]
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The Mystery of the Modest Endorsement
If you like Eureka, but don’t exactly love it, you’re in good company. In 2014 a few hundred stickers bearing the phrase “I Like Eureka” in stark white letters against a black background were mailed to local businesses and public officials. They still broadcast their message everywhere from Old Town coffee shops to the office […]
