Thanks to
Slate
(via
BoingBoing
) for pointing out this TV ad for a bank, with what Humboldters will recognize as a familiar story, at least until the ending. As Slate’s
Joanna Newsom
provides the soundtrack song. I can’t say I understand what it all has to do with banking, but it’s intriguing.
This article appears in Don’t Toss the Coin.
Here’s the explanation (PDF) from the UK ad company, JWT:
Well, yeah…I sure wish all banks were down with direct action, instead of being a bunch of bowtie brandishing corporate assholes…
why are they trying to save a bunch of second growth? Also the lumberjack wasn’t, his saw is about big enough for firewood cutting. emotional poppycock!
Aside from the particular differences between reality and this commercial, I feel kind of queasy, like I just watched a Chevron feel good ad.
After watching it again, I feel like I’ve been raped in the kulo by a big, smelly, and hairy logger without any lubrication.
It’s tragic that the legacy of Earth’s defenders is being used to sell a bank, or a greenwashed lumber company as in the case of MRC’s entrance into Humboldt.
Not cool.
PS. Fuck Joanna Newsome.