“I’ve been an active gardener forever,” Jake Morss says. There is photographic evidence to back up his claim. An early snapshot shows young Jake getting his first literal taste of Humboldt — he was 2 years old when he was caught eating dirt in his parents’ Carlotta garden. Soon after, Jake was gardening in earnest, […]
Profiles
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Leon’s Car Care Center
Since 1961, Leon’s has provided brake service, alignments, oil changes and other maintenance issues resolving check engine lights, coolant and A/C issues and, of course, exhaust needs since 1961. But did you know that Leon’s was chosen by AAA as one of best auto care centers in the nation? Not only that, but Leon’s Car […]
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Rooted in Humboldt: 40 Years of Pure Water Spas
When Pure Water Spas opened in the Spring of 1986, the goal was simple: build a local business we could stand behind and serve our community well. Here we are 40 years later, some of the faces have changed but the commitment has remained the same. Over the past four decades, we’ve experienced economic cycles […]
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Damian Morton Found Family Among the Feathers
There is nothing like a life-altering accident to get you thinking about what is important. After a 2017 car accident, Damian Morton realized that floor installation was not what he wanted to do for the rest of his life. He’d moved from Del Norte County to Humboldt with his high school girlfriend Kayla Costello. “The […]
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Sondra Kirtley Scraps Her Way to Happiness
Fortuna native Sondra Kirtley had an associate’s degree in business administration from the College of the Redwoods in her back pocket when she left home to attend California State University Chico. She was serious when she told her mother that she would never move back. “Humboldt is too boring,” she recalls thinking. Yet somehow on […]
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Berit Meyer and Brian Ferguson Roll On
Berit Meyer traded San Francisco Bay for Humboldt Bay in 1978 to attend Humboldt State University. By 1981, she had her wildlife management diploma in one hand and a ticket to Alaska in the other. “I literally had one toe out the door,” she recalls. Humboldt had other plans. Berit received a graduation present from […]
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Poletski’s Appliance Center Makes Its Move
The November grand opening of the new Poletski’s Appliance Center in Eureka’s Henderson Center was celebrated not only with the business tradition of a ribbon cutting, but also a family tradition: posing the newest family addition in a washing machine (but not to wash, of course). The cutest baby with a pink bow peeked out […]
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Aaron Ostrom’s Humboldt Adventure
It’s been said that if for some reason you must leave Humboldt, you will find your way back. It was certainly true for Aaron Ostrom. Born at Mad River Hospital, he moved to Santa Rosa with his mother during second grade but found his way back to Humboldt for his senior year in high school. […]
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Joe Haddadin Builds Plate by Plate
Chances are that at some point Joe Haddadin has fed you. If he hasn’t, it’s not from lack of trying. Starting in 2005 with Joe’s Cafe, Haddadin has served up thousands upon thousands of full plates in his efforts to feed Humboldt diners, one table at a time. With restaurants up and down the coast […]
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The Kreitzers’ Old-fashioned Sweetness
John and Julie Kreitzer looked at the Golden Gait Mercantile and smiled. They were in town enjoying their honeymoon at the Shaw House. After spending several hours exploring, the Kreitzers were utterly smitten. The venerable mainstay of Ferndale’s Main Street was on the market. Marlin and Sandra Mesman opened the store’s doors for the first […]
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Jennifer Rudick Helps Humboldt Find its Zzzzs
Jennifer Rudick can put you to sleep but in the best way possible! The Humboldt born Rudick puts her knowledge of nighttime comfort to good use at the three Moore’s Sleep World Inc. locations. Rudick loves it when someone yells across a parking lot, “The mattress lady!” Talking to her, it is easy to understand […]
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Western Heritage
For Lisa McBride, owner of Great Western Clothing, it’s not a fad however, it’s an actual lifestyle. One where a typical morning might include tracking down missing goats and reblanketing mischievous horses. After crossing the cattle guard and leaving her little chunk of paradise, McBride heads to the big boot on Broadway that marks the […]