How did Nicole Norton go from opening a “booty barre” studio to owning Shotz Coffee (1665 Main St., Fortuna, 707-725-8000) in less than two weeks? Good question! In 2016, she was a month away from opening her new workout studio near her regular stop for coffee. Norton had her certification in hand and key staff […]
Profiles
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Hyperion Humboldt Realty Welcomes Realtor Calista LaBolle
As in most things Humboldt, the path new real estate agent Calista LaBolle took to Humboldt Hyperion Realty, Inc. makes perfect sense once you can see the forest for the trees. “My family purchased properties, so it showed me what I could do one day,” she says. LaBolle did her homework while watching Channel […]
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Amos Sobol Soaks in the Positivity
When Amos Sobol dipped his toe in the hot tub business, he did not know it would stay there for 29 years and counting. Pure Water Spas (3750 Broadway, Eureka) owner Jay Sooter needed some extra hands to put up a gazebo for a hot tub, so he asked recent high school graduate Sobol to […]
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Rod Anderson Makes Humboldt at Home
Humboldt works its magic in mysterious ways. When Rod Anderson graduated from Arcata High School, he looked elsewhere for opportunities. During a stint as a dairyman, that tap on the shoulder came from a furniture store. Next thing Rod knew, he was surrounded by comfy sofas. But the call of the coast could not be […]
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Power Trio
Three teens wandered the halls of South Fork High School, dreaming of futures that lead them to different paths. At least initially. Because Humboldt, as usual, had other plans. Daniel and Matty Tittmann grew up off-grid near Salmon Creek. Noah Battles grew up in the Garberville area. All three knew the challenges of maintaining reliable […]
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Leon’s Car Care Center
Since 1961, Leon’s has provided brake service, alignments, oil changes and other maintenance issues resolving check engine lights, coolant and A/C issues and, of course, exhaust needs since 1961. But did you know that Leon’s was chosen by AAA as one of best auto care centers in the nation? Not only that, but Leon’s Car […]
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How Jake Morss’ Garden Grows
“I’ve been an active gardener forever,” Jake Morss says. There is photographic evidence to back up his claim. An early snapshot shows young Jake getting his first literal taste of Humboldt — he was 2 years old when he was caught eating dirt in his parents’ Carlotta garden. Soon after, Jake was gardening in earnest, […]
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Rooted in Humboldt: 40 Years of Pure Water Spas
When Pure Water Spas opened in the Spring of 1986, the goal was simple: build a local business we could stand behind and serve our community well. Here we are 40 years later, some of the faces have changed but the commitment has remained the same. Over the past four decades, we’ve experienced economic cycles […]
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Damian Morton Found Family Among the Feathers
There is nothing like a life-altering accident to get you thinking about what is important. After a 2017 car accident, Damian Morton realized that floor installation was not what he wanted to do for the rest of his life. He’d moved from Del Norte County to Humboldt with his high school girlfriend Kayla Costello. “The […]
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Sondra Kirtley Scraps Her Way to Happiness
Fortuna native Sondra Kirtley had an associate’s degree in business administration from the College of the Redwoods in her back pocket when she left home to attend California State University Chico. She was serious when she told her mother that she would never move back. “Humboldt is too boring,” she recalls thinking. Yet somehow on […]
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Berit Meyer and Brian Ferguson Roll On
Berit Meyer traded San Francisco Bay for Humboldt Bay in 1978 to attend Humboldt State University. By 1981, she had her wildlife management diploma in one hand and a ticket to Alaska in the other. “I literally had one toe out the door,” she recalls. Humboldt had other plans. Berit received a graduation present from […]
Posted inMy Humboldt Life
Poletski’s Appliance Center Makes Its Move
The November grand opening of the new Poletski’s Appliance Center in Eureka’s Henderson Center was celebrated not only with the business tradition of a ribbon cutting, but also a family tradition: posing the newest family addition in a washing machine (but not to wash, of course). The cutest baby with a pink bow peeked out […]