John and Julie Kreitzer looked at the Golden Gait Mercantile and smiled. They were in town enjoying their honeymoon at the Shaw House. After spending several hours exploring, the Kreitzers were utterly smitten. The venerable mainstay of Ferndale’s Main Street was on the market. Marlin and Sandra Mesman opened the store’s doors for the first […]
Profiles
Posted inProfiles
Jennifer Rudick Helps Humboldt Find its Zzzzs
Jennifer Rudick can put you to sleep but in the best way possible! The Humboldt born Rudick puts her knowledge of nighttime comfort to good use at the three Moore’s Sleep World Inc. locations. Rudick loves it when someone yells across a parking lot, “The mattress lady!” Talking to her, it is easy to understand […]
Sponsored
Western Heritage
For Lisa McBride, owner of Great Western Clothing, it’s not a fad however, it’s an actual lifestyle. One where a typical morning might include tracking down missing goats and reblanketing mischievous horses. After crossing the cattle guard and leaving her little chunk of paradise, McBride heads to the big boot on Broadway that marks the […]
Sponsored
Western Heritage
You’d have to be living under a rock not to notice that western style has once again spiked in popularity. Western vibes are popping up in TV, movies, music and most noticeably in fashion. For Lisa McBride, owner of Great Western Clothing, it’s not a fad however, it’s an actual lifestyle. One where a typical […]
Posted inMy Humboldt Life
The Haganses Paint a Beautiful Humboldt Life
Humboldt born Duane Hagans did what many a student has done. He picked up a paint brush to earn money while attending classes in Sacramento. Duane painted buildings inside and out, working hard to support his growing family. Duane had met his wife Jacquee at Eureka High School, a textbook meet-cute with actual textbooks. After […]
Sponsored
The Big Boot
The big boot on Broadway has become a bit of an icon and photo op. Since 2002 it has stood at the south end of Broadway, welcoming travelers to Eureka, and to Great Western Clothing, the town’s western store. When Lisa McBride bought the store six years ago, refurbishing the boot was on her wish […]
Posted inMy Humboldt Life
The Nichols Brothers Bring Their Grade A Game
Sometimes good things come to an end, unless someone refuses to let that happen. Enter the Nichols brothers, Luke and Zack. When Redwood Meat Co. suddenly closed, they both recognized that this could be the death blow to Humboldt’s meat industry, aside from leaving Zack unemployed. Luke had worked there until 2012, before he went […]
Posted inProfiles
The Road Home with Trent and Tracy Shumard
Humboldt-born Trent and Tracy Shumard might look familiar to you. Maybe Tracy sold you your home; maybe Trent sold you the car in the driveway. The chance that this couple with deep Humboldt roots knows you, or someone you know, is pretty high. When teenaged Trent picked up a rag at Roy’s Auto Center (10 […]
Posted inProfiles
Rick Littlefield and growing Eureka Natural Foods
Humboldt hooked Rick Littlefield in 1975 when he drove through the big trees with his brother and a friend. They were passing through on the way to Canada and he had no thoughts of settling down, only a week of fun exploring the area. Three months later, Littlefield came back to enroll in then Humboldt […]
Posted inMy Humboldt Life
Roger Kirkpatrick’s Life Off-road
Roger Kirkpatrick’s father owned a Garberville auto shop, so of course he gave his 2-year-old son a Big A Auto Parts toolbox. The little boy grew into a teen who didn’t need to take auto shop in high school. Good thing, too, as he would have radically skewed the curve. His toddler’s toolbox had come […]
Posted inProfiles
Kevin Bradley’s Sweet Ride
Like many motorheads, Fortuna native Kevin Bradley had engine grease under his fingernails from the start. His interest in autos hit the gas at age 15, while helping friends with family projects. He was soon happily tinkering away, wrench in hand. His first love was a sweet magenta and ultraviolet 1955 Ford pickup he rebuilt […]
Sponsored
Lighting Up Your Life
Operating in Arcata, California, Nottland Studio is a boutique furniture and home goods store curated for “exceptional dreamers” (as founder Abigail Nottingham declares). As an interior designing professional, Abigail has a keen eye for furniture pieces and home goods that are simple, yet elegant. Each piece tells a story and has life breathed into it […]