Editor:
I have no problem with NCJ advertising cannabis products to adult members of our community. However, I do have a problem with the full-page advertisement on the back page of the NCJ dated Sept. 29.
The ad for THCC — a cannabis business — advertises a 10-percent off back to school promo with a “Welcome Back Students.” The graphics in the ad do not suggest that they are targeting a person 21 or older. The graphics used suggests welcoming elementary school students. The images used include white glue, large erasers, No. 2 pencils, large scissors, a paper notebook and a marijuana leaf.
In the lower right-hand corner, the ad does say in very small print 21+ only, so why not use graphics that suggest an older student like a college course listing, a political science textbook or student pictures who clearly appear older than 21?
I assume your graphic design staff create the ads for your advertisers. Didn’t tobacco companies get in trouble for targeting young kids with some of their advertising? In the future, I hope that you do not use images that suggest children as a target audience for local cannabis businesses.
Nancy Corral, Eureka
This article appears in ‘The Value of an Indigenous Life’.
I just assumed the ad was aimed at stay-at-home parents who finally have some free time on their hands.