He’s arguably Humboldt’s most famous semi-native son. Since winning the title “The Next Food Network Star” in 2006, Ferndale-raised Guy Fieri has become more than a star foodie — he’s a phenomenon. Most recently seen pimping Ritz crackers on ubiquitous TV commercials (and in a new recipe contest), he’s also a spokesman for AFLAC, the host of the TV game show Minute to Win It, as well as the ongoing Food Network hit Diners, Drive-Ins and Dives.
What happens when Guy comes to eat in your diner? A recent story in the New York Times lays out the impact of “Triple D.” Check it out.
This article appears in The Council that Kicked the Hornets’ Nest.
That Ritz commercial was shot in the Oakland Coliseum parking lot, BTW.
I haven’t read the story yet, but I did attempt to grab lunch at one of the restaurants he featured on his show located in Berkeley. It really appears like a greasy spoon, but now you need reservations. The family and I opted for Indian food rather than wait for an hour.