Quibbling over how we can brand cannabis using Humboldt as a signifier of the sticky icky is not new. In August of 2016 the county launched its track-and-trace program, allowing local growers to stamp their product with proof of origin. In January, state Sen. Mike McGuire introduced a bill that would strengthen existing wording in […]
branding
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Controversial “I Like Eureka” Logo Given New Heart
Live music? Bounce houses? Balloons? Face painting? Emergency management training? Sounds like quite a time at next month’s Neighborhood Watch Block Party! But, wait, what’s that in the far right corner of this jam-packed flyer? Yes, it’s the latest iteration of the “I Like Eureka” campaign, now tinted a badge-proud blue and festooned with a […]
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Brand Watch: The Myth of the Sleazy Car Salesman
The unshaven man leers from behind the high lapels of his trenchcoat, his fingers tented as though to shield a cigarette from the wind. Beside him the neon winks, letters in a loopy vintage font: Bob’s Fine Cars. The owner of Bob’s Fine Cars, Bob Crivello, says the logo has been the source of confusion […]
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Sustainable Forestry Initiative Losing Support
Today in dead tree branding … Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea have joined 27 other major companies in distancing themselves from controversial eco-label Sustainable Forestry Initiative. SFI has garnered criticism from environmental groups for what they deem to be a “greenwashing” campaign, saying that forest products that carry the label […]
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The Mystery of the Modest Endorsement
If you like Eureka, but don’t exactly love it, you’re in good company. In 2014 a few hundred stickers bearing the phrase “I Like Eureka” in stark white letters against a black background were mailed to local businesses and public officials. They still broadcast their message everywhere from Old Town coffee shops to the office […]