Not the sunrise-tinted sandwich with its eerily symmetrical drippings of melted cheddar. Not the glossy, alien billboard burger or the frothy not-beer a program spit out. And for the love of all that occurs in nature, not the unholy crustacean nightmare ring I encountered in a local ad. There are so many reasons to reject […]
Advertising
Posted inLetters + Opinion
Bad Looks
You may have seen some breathless, excited headlines cross your social media feeds Super Bowl weekend exclaiming that the big game would feature (or had featured) the first cannabis ad in its history. If you’re more of headline skimmer than a reader, I’m here to harsh your mellow. As we reported in these pages Jan. […]
Posted inNews (NCJ)
Look at All These Ads
See that box to the right? That’s an ad. This right here under the headline and byline is editorial content. Easy, right? Mostly. What’s harder to see on the page is the relationship between the advertisements and the paper they support. This paper is free insofar as you didn’t have to pay to pick it […]
Posted inNews (NCJ)
Billboard Butcher Strikes Again
A second safety corridor billboard fell today at the hands of a nefarious, saw-wielding advertisement adversary. The nearly 30 billboards lining Highway 101 have been a source of displeasure and controversy for some Humboldt residents for years. Bay views — enjoyed while zipping down the highway in climate controlled automobiles — are spoiled by the loathsome […]