You may have seen some breathless, excited headlines cross your social media feeds Super Bowl weekend exclaiming that the big game would feature (or had featured) the first cannabis ad in its history. If you’re more of headline skimmer than a reader, I’m here to harsh your mellow. As we reported in these pages Jan. […]
Advertising
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Look at All These Ads
See that box to the right? That’s an ad. This right here under the headline and byline is editorial content. Easy, right? Mostly. What’s harder to see on the page is the relationship between the advertisements and the paper they support. This paper is free insofar as you didn’t have to pay to pick it […]
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Billboard Butcher Strikes Again
A second safety corridor billboard fell today at the hands of a nefarious, saw-wielding advertisement adversary. The nearly 30 billboards lining Highway 101 have been a source of displeasure and controversy for some Humboldt residents for years. Bay views — enjoyed while zipping down the highway in climate controlled automobiles — are spoiled by the loathsome […]