The North Coast Growers’ Association is excited to announce that WIC (Women, Infants, and Children) recipients may now receive a daily market match at farmers’ markets across Humboldt County.
Starting April 25, the North Coast Growers’ Association will offer a $20 match to WIC recipients who spend their card benefits with WIC authorized farmers on fresh fruits and vegetables.
The WIC Market Match will be available at farmers’ markets located in: Arcata, Eureka, Fortuna, McKinleyville and Garberville. See full schedule below.
Funding provided by the California Nutrition Incentive Program has made this program possible. See more information here.
How does the WIC program work at the farmers’ market?
- WIC recipients will need a WIC card that has a QR code on it. Contact your WIC office if you do not have the QR code card. WIC users can then spend their card benefits directly with WIC authorized farmers (see list below). At the market, look for signs posted at booths that say “WIC and Senior Benefits Welcome.” The farmer will enter the amount owed by the customer on their mobile device and then scan the QR code on the card provided by the customer to complete the transaction. Farmers can also provide balance inquiries and void transactions.
- WIC recipients can then receive a Market Match at the Market Info Booth in the form of paper vouchers that can be spent directly with any farmer on fruits, vegetables, and plants and seeds that produce food.
- WIC agencies are also issuing additional market match vouchers to brand new participants.
Card benefits may only be spent with authorized farmers (look for the vendor signs), but paper vouchers may be spent with any farmer on fresh produce and plants and seeds that produce food.
2026 Farmers’ Market Schedule
Arcata Plaza Farmers’ Market, every Saturday
April – Thanksgiving: 9AM-2PM
End of November – March: 10AM-2PM
Eureka Old Town Farmers’ Market
Tuesdays: 10AM-1PM, July – October
Shelter Cove Farmers’ Market (WIC Market Match not available)
Tuesdays: 11AM-3PM, May – October
Fortuna Farmers’ Market
Tuesdays: 3-6PM, May – October
Eureka Henderson Center Farmers’ Market
Thursdays: 10AM-1:30PM, June – October
McKinleyville Farmers’ Market
Thursdays: 3-6PM, July – October
Garberville Farmers’ Market
Fridays: 11AM-3PM, May – Friday before Thanksgiving
Eureka Friday Night Market
Fridays: 5:30-8:30PM, May 22 – August 14
The North Coast Growers’ Association (NCGA) operates most Certified Farmers’ Markets in Humboldt County, connecting local farmers with the community while supporting a strong regional food system. CalFresh/EBT is accepted at all NCGA markets, with Market Match offering up to $15 in additional funds for fruits and vegetables at most locations. Learn more at www.northcoastgrowersassociation.org/access.