Wednesday, February 23, 2022

Major League News for Mad River Brewery

Posted By on Wed, Feb 23, 2022 at 1:26 PM

click to enlarge Linda Cooley, Mad River Brewery CEO. - MAD RIVER BREWERY
  • Mad River Brewery
  • Linda Cooley, Mad River Brewery CEO.
A little bit of Humboldt will soon be on tap at Oracle Park in a groundbreaking partnership between San Francisco Giants and Mad River Brewery — one of the first tribally owned breweries in the country.

'There have been dreams that sometimes seemed unreachable; finding a tribal product for sale in a professional stadium was unheard of - until now," brewery CEO Linda Cooley said in release. "Never again can we say that it is impossible. Not a statue, not a sign, not just a demonstration but our own product. Not only will this be the first tribal beer in a professional stadium but the first tribal product with a tribal certification."

The Yurok Tribe has owned the brewery and its Blue Lake taproom and restaurant  since 2019 but this is not the first big deal its struck in recent years. Back in 2020, Mad River Brewery broke the news of a partnership with the San Manuel Band of Mission Indians to distribute beer to their casino near Los Angeles.

The SF Giants move to bring a taste of Humboldt's craft beer scene to the ballpark is a "moment of Indigenous recognition and opportunity is truly a triumph to be celebrated" a post on the brewery's FB page states.

"By providing this platform, the Giants are assisting in the fight for water, land and for our story to be told,” Cooley said.

Read the announcement below:

After entering pandemic challenges just weeks after the Yurok Tribe’s purchase of Mad River Brewery in 2019, a bright horizon appears for the award-winning craft brewery.

Mad River Brewery, an independent craft brewery with a 33-year history of innovation and long list of prestigious industry awards, is known by craft beer lovers from across the country for their legendary flagships; Steelhead Extra Pale Ale and Jamaica Red Ale, specialty crafts including barrel-aged vintages of John Barleycorn Barley Wine. The brewery has also been recognized for their market-disrupting splash in the world of seltzers with their 2021 release of the Undammed line of hopped hard seltzers.

But all awards aside, Mad River Brewery’s history-making partnership with San Francisco Giants begins with a call to action and mission to promote the never-ceasing effort to advocate for water, land, and wildlife, as well as Indigenous recognition. As part of the brewery’s recent rebrand, the release of each new product is tied to bigger endeavors. Oracle Park will feature a variety of MRB’s craft brews including Historic State Park IPA, Steelhead Extra Pale Ale, and Undammed Huckleberry Hopped Hard Seltzer.

For years the Giants have been bringing people together, pouring into communities, and championing underserved communities through events, investing in youth and education, and building partnerships with purpose. The Giants have also been the first in the league to champion many aspects of diversity and inclusion, making them an ideal partner for the tribal owned brewery.

“There have been dreams that at one time seemed unreachable; finding a tribal product for sale in a professional stadium was unheard of—until now. Never again can we say that it is impossible. Not a statue, not a sign, not just a demonstration, but our own product. Not only will this be the first tribal beer in a professional stadium, but the first tribal product with a tribal certification.” Said Linda Cooley, CEO, Mad River Brewery. “In one swift motion the Giants are helping us secure our sovereignty and opening doors that could have never been opened. This time, we are not being tokenized—we are being supported in our causes, recognized as Indigenous, here and now, in this time and world that we live in.”

This new chapter for MRB means the sale of these products will truly catapult the efforts they tie back to, putting them in the hands of those they have never touched. Cooley emphasized, “By providing this platform, the Giants are assisting in the fight for water, land and for our story to be told.”

i
  • Pin It
  • Favorite
  • Email

Tags: , , , , , , , , ,

Comments

Subscribe to this thread:

Add a comment

Readers also liked…

About The Author

Kimberly Wear

Bio:
Kimberly Wear is the assistant editor of the North Coast Journal.

more from the author

Latest in News Blog

socialize

Facebook | Twitter

© 2022 North Coast Journal

Website powered by Foundation