After five years in Ferndale, Erlei’s Bakin It will close the doors to its 444 Main St. location and reopen in its new Eureka location in early October. “The business wasn’t sustaining itself,” says Erlei’s owner Rebecca Erlei. We weren’t getting enough customers.”
Erlei’s Bakin It’s new location will see the baked goods shop expand in space for table seating while retaining the same charm that made it popular in Ferndale. “We’re adding a lot more grab-n-go options, like different muffins, cookies and pies,” said Erlei. Though she is keeping many of her new menu additions close to her chest, she parted ways with one secret: Her mom’s “strawberry pie” will be added to the menu.
Erlei also mentioned that soups and salads will be added to the menu to complement the sandwiches the shop sells. “Everything will still be the same, but with more options,” she said. “Like, we want our customers to know we do custom cakes.” In a post on their Facebook Business page, Erlei’s Bakin It thanked the city of Ferndale and its customers for the beautiful five years it spent there.
“The move is good for us because our customers drive down from Eureka and we live in Eureka,” said Rebecca.
This article appears in ‘A Segregated Campus’.
Thank you so much for the article!! We really appreciate it! One thing my parents own Erlei’s Joe and Sherry I, Rabecca, am the head baker😁