Premier Financial Group, a leading independent fiduciary wealth management firm, proudly announces a strategic leadership transformation designed to position the company for continued growth, innovation, and national expansion.
Effective immediately, Teresa Conley, CFP®, has been appointed as Premier Financial Group’s first Chief Executive Officer (CEO). A 23-year veteran of the firm, Conley has served in multiple leadership roles, most recently as Vice President. Her appointment marks a significant milestone in Premier’s evolution, establishing a new leadership level to guide the firm’s long-term strategy and vision.
Under the new structure, Teresa Conley, CFP®, will serve as Chief Executive Officer, focusing on strategic vision, national growth, and innovation. Ginger Weber, CFP®, will continue in her role as President, maintaining strong client and community relationships while providing local leadership.
Jeremy Sorci, CFP®, AFIM® has been promoted to Vice President, taking on an expanded leadership role in firm operations, advisor development, and client experience initiatives.
Yarrow Mitchell joins the executive leadership team as Chief Operating Officer (COO), overseeing the firm’s operational strategy, process optimization, and infrastructure to support sustainable growth and efficiency.
“This leadership transformation reflects our commitment to sustainable growth, innovation, and the continued success of both our clients and our team,” said Teresa Conley, CFP®, CEO. “I am honored to serve in this new capacity and to work alongside Ginger, Jeremy, and Yarrow as we guide Premier into its next era.”
This evolution strengthens Premier Financial Group’s ability to deliver exceptional, holistic financial guidance while ensuring strong leadership at every level.
About Premier Financial Group, Inc.
For 35 years, Premier Financial Group has served clients nationally as a trusted, independent wealth management firm. With a commitment to fiduciary excellence, Premier provides comprehensive financial planning, investment management, and client-centered advice designed to help individuals and families achieve lasting financial success. With 23 team members, they serve over 550 clients and business retirement plans, with $793 million in assets under management as of October 31, 2025.
This article appears in My Humboldt Life January 2026.