Sometimes good things come to an end, unless someone refuses to let that happen. Enter the Nichols brothers, Luke and Zack. When Redwood Meat Co. suddenly closed, they both recognized that this could be the death blow to Humboldt’s meat industry, aside from leaving Zack unemployed. Luke had worked there until 2012, before he went […]
Profiles
The Road Home with Trent and Tracy Shumard
Humboldt-born Trent and Tracy Shumard might look familiar to you. Maybe Tracy sold you your home; maybe Trent sold you the car in the driveway. The chance that this couple with deep Humboldt roots knows you, or someone you know, is pretty high. When teenaged Trent picked up a rag at Roy’s Auto Center (10 […]
Roger Kirkpatrick’s Life Off-road
Roger Kirkpatrick’s father owned a Garberville auto shop, so of course he gave his 2-year-old son a Big A Auto Parts toolbox. The little boy grew into a teen who didn’t need to take auto shop in high school. Good thing, too, as he would have radically skewed the curve. His toddler’s toolbox had come […]
Kevin Bradley’s Sweet Ride
Like many motorheads, Fortuna native Kevin Bradley had engine grease under his fingernails from the start. His interest in autos hit the gas at age 15, while helping friends with family projects. He was soon happily tinkering away, wrench in hand. His first love was a sweet magenta and ultraviolet 1955 Ford pickup he rebuilt […]
Lighting Up Your Life
Operating in Arcata, California, Nottland Studio is a boutique furniture and home goods store curated for “exceptional dreamers” (as founder Abigail Nottingham declares). As an interior designing professional, Abigail has a keen eye for furniture pieces and home goods that are simple, yet elegant. Each piece tells a story and has life breathed into it […]
Jack Rieke Gives Humboldt a Green Thumbs Up
The story of the American Dream is largely written by young people armed with nothing but ambition rolling up their sleeves and getting to work. Sixteen-year-old Jack Rieke did just that when he started his first job at a Payless Drug Store. His journey took him from stocking shelves to management, but in his heart […]
Lumber Yard Lizards
Have you heard the rumors of the Lumber Yard Crew? A curious presence has haunted these racks for as long as we know. Their homes are made of rusty, old hand tools scavenged from The Upstairs-Unknown and hidden deep in the moss under the pile of 2x4s out back. We know they’re bipedal, due to […]
Make Memories at The Shootin’ Gallery
The Shootin’ Gallery stands as a beacon of nostalgia and creativity in the quaint town of Ferndale, California. As the brainchild of a photographer with a passion for bygone eras, this unique establishment transports its patrons back in time to experience the charm and elegance of yesteryear. Founded by Brianna Owens, The Shootin’ Gallery was […]
The Renner Brothers and Humboldt Fence Co. Make Good Neighbors
If you guessed that Russ Renner got into fencing through keeping the cows contained on the family ranch, you’d be wrong. “I was working for UPS when I started helping a friend with his small fencing business.” With an eye on future self-employment, Russ turned in his brown uniform and took up the tools of […]
