“Geographically, Humboldt County is located on the northern coast of California. Yet tucked away amongst the ancient towering redwoods and along the vast rocky Californian coast exists a way of life as independent as it is beautiful. It’s a place where ‘live and let live’ are the laws of the land and ‘going green’ has had a different meaning for generations. The idea of preservation and living in unison with one’s surroundings is not some fad but ingrained in the soul of the community. At peace in its own world, Humboldt County does not adhere to corporate memos, to-do lists or stuffy suits. The only thing on today’s agenda is to live life and drink good beer.”