Buy Local’s Limits

America’s version of capitalism is sick and cannibalistic at best. The small retailers are at a disadvantage, but it’s really the consumers who have to do a fine balancing act when it comes to their money. They also have to realize that while the local store may treat them well, its ultimate goal is to turn a profit and you are part of the means to do that. If your dollar dictates your buying, as it does for many people now, you often have no choice but to go with the lowest price. When local retailers finally confess to knowing that and get more honest about their intentions instead of just crying foul, then maybe we can pay some serious attention to the buy local battle cry. Until then, however, the only real difference between the two is the profit made, not the desire to make it … and consumers will (hopefully) be the ultimate winner of that race to the bottom.

Doug Brunell, Eureka

Sweet Spot: Doug Brunell wins a Bon Boniere sundae for sending our favorite letter of the week.

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