To The Death

But are they so similar? Not at all, says Bruce Brugmann, owner and publisher of the Bay Guardian. Brugmann said that he wasn’t completely familiar with the particulars of the case up here, though he had heard tell of it. And from what he had heard, it seemed that the cases were completely distinct.

“The whole idea of the act — the unfair practices act — was to help protect a small newspaper against the big chain,” he said last week. “That’s why the Guardian prevailed here, because we were protecting ourselves against the big chain out in Phoenix.

“Up there, Singleton is the big chain, right? And the Reporter is the locally owned paper, right? So what Singleton is doing is trying a jujitsu move here, so the big national chain is trying to use the act to knock out a locally-owned, independent and competitive paper.

“It’s a totally different case. It’s a totally different situation than the Guardian.”

The Brugmann analysis may not take into consideration the fact that the Reporter, in fact, has had access to resources similar to those that Singleton has had. But many local business owners will be happy to stand up and testify on grounds similar to those Brugmann has offered. Before the Reporter, Times-Standard ad rates were obscenely high, and the excess money was shipped back to MediaNews HQ. In fact — and though the Times-Standardis now beyond a doubt the superior paper, editorially — there’s no reason to doubt that Singleton continues to take cream off the top. Those $3 million in losses are hislosses, not the Times-Standard‘s.

Coincidentally, former T-S staff writer Kimberly Wear, a smart and hard-working young journalist, was just named managing editor of that paper. Both papers are now helmed by capable young women. It’s hard to say whether this pissing match between their zillionaire Republican patrons ends up spoiling their tenure or making it. The latter is to be devoutly wished for, and is probably more likely. This is going to be an enlightening lawsuit, and a beautiful thing to witness.

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ONE Comments

Comment / By hbrown / Aug. 30, 2008, 2:33 p.m.

As a Eureka Native, I look at the TS and ER via the Web almost daily. Today, I spent about 15 minutes at the ER site and about 2 minutes at the TS. Now, I live in San Jose and have to put up with Singleton’s Mercury News. He bought a quality paper and is rapidly turning it into a rag.

But there is hope. Years ago, Dave Price started Palo Alto Daily News. It grew in circulation and continued to expand into neighboring communities including San Jose. It was then bought out by the Mercury News.

Price is back with the Daily Post. It shouldn’t take long to compete with the crap put out by Media News Group.

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