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We Got the Cup! 

 

For those who would seek to downplay Humboldt County’s long, celebrated, profitable marriage with marijuana, this has been a month that might make 'em wanna burn one down. As we’ve all seen by now, our beloved Humboldt State University incurred something of a PR nightmare when its announcement that it was firing up an Interdisciplinary Marijuana Research Institute spurred worldwide “higher education” jokes. Most famously, late night yuk-slinger Jimmy Kimmel edited together an advertisement for the college, to the chagrin of administration.

The latest green cement? After eight years building momentum a stone's throw over the Mendocino County line, the Annual Emerald Cup Competition and Exposition is coming to HumCo! Featured on the Discovery Channel and in National Geographic and Rolling Stone, the event is the longest running medical cannabis contest in the world.

Need proof that this competition isn’t just a gathering of hill people in dirt stained overalls toking up? Consider what’s at stake. In addition to an over-the-top handcrafted ganjalicious trophy, the cultivator(s) of buds that win First Prize for Medicinal Cannabis will secure seven all-expenses-paid days and nights in Jamaica. Jah bless us, everyone!

The event also features lectures and panel discussions from some of the top weed minds in the cosmos -- on hand, to name a few, will be authors Martin Lee, Doug Fine and Pebbles Trippet and attorneys Tony Serra, Michael Levinsohn and Matt Kumin.

And after the stress of competition, some significant time will be devoted to straight up partay tyme. Headlining a packed day of sound purveyors will be Jurassic 5 founding member Chali 2na sharing a stage with the funky live hip hop group House of Vibe All-Stars. Also scheded: Bay Area dancehall artist Rocker T, local fixture Ishi Dube and dance ignitors Guerilla Takeover Soundsystem.

The Ninth Annual Emerald cup will be held at Redway’s Mateel Community Center on Saturday, Dec. 15, from noon to 1 a.m. Tickets are $50 at the door and $40 in advance. For more info, head over to theemeraldcup.com. Good luck, growers!

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Andrew Goff

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