Tree Falls 

You've read and heard plenty lately about the decline and fall of the newspaper industry. We know that. But at the risk of boring you into never picking up this or any other newspaper ever again, let us share one more brief anecdote.

This week's cover story is written by veteran Bay Area reporter John Geluardi. It's a broad overview of the qui tam lawsuit brought by the former head of the California Department of Forestry against Charles Hurwitz, former owner of Humboldt County's Pacific Lumber Company (which, since the conclusion of bankruptcy proceedings last year, is now known as the Humboldt Redwood Company and is under new ownership.) The case was settled on Tuesday, as you'll see inside.

Here's a brief overview of the case, as might be pitched to an editor upon commencement of proceedings. It features the former chief of a California state agency suing a legendary corporate raider (sorry, Charlie) for allegedly defrauding the federal government during landmark negotiations over the fate of the Headwaters Forest. It asks for up to $750 million in damages. It features two of the best-known trial lawyers in the nation -- one who represented outed CIA spy Valerie Plame in her lawsuit against the Bush administration, another who prosecuted former Secretary of Defense Caspar Weinberger for his role in the Iran-Contra scandal -- pitted against one each other. It would feature testimony from, among others, a sitting U.S. Congressman, a member of the House leadership, whose district lies just a few minutes' travel from the scene of the trial.

From a newspaper perspective, in other words, this is a case that pretty much has it all -- a can't-miss kind of story that looked to keep giving for weeks. And yet despite the trial taking place in the heart of the Bay Area, Geluardi was the only news reporter in the courtroom. If we hadn't harangued and begged him into taking the assignment (for miserable pay) there would have been no reporter present at all. The San Francisco Chronicle wasn't there. The Oakland Tribune and Contra Costa Times and Los Angeles Times weren't there. None of the wire services were there. The legal papers, the financial papers, the radio and TV stations ... apart from a very weak showing on the very first day of the trial, none of them were there. It seems that the only other coverage was from the KMUD news team, doing the best it could do, as always, by running daily interviews with the Humboldt County activists who had traveled down for the trial.

I'm at an utter loss to explain how this can possibly be. Seven years ago, your correspondent sat in the exact same courtroom for six weeks on end, covering Judi Bari and Darryl Cherney's civil rights case against the FBI and the Oakland Police Department. In that case, there were at least three reporters present for every single moment of testimony. On the crucial days there were sometimes as many as a dozen members of the press corps in attendance. Some outlets sent a small team, with two or three reporters and a cameraman or photographer. While it lasted, the Hurwitz trial was arguably even bigger than the Cherney/Bari case. Yet it very nearly went unreported.

There was one exception, apart from Geluardi: Portfolio magazine sent a writer, Peter Waldman, and he was present throughout the Hurwitz trial. Portfolio ceased publication Monday.

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You already know that northcoastjournal.com is the greatest Web site humankind has ever invented. One merely has to stare intently at the screen, concentrating upon the information one is seeking, before clapping hands together twice and bam! -- there it is. A true marvel of engineering. The stunning presentation and design of the site are just so much gravy; still, would it be going to far to say that its unique combination of precision functionality and aesthetic appeal equals the work Da Vinci, and perhaps even takes the master a step further?

However, the Journal adheres to the Japanese notion of kaizen, or "constant improvement," and the season for such work is upon us. If any aspect of our wonderful, commodious home on the World Wide Web has ever displeased you in any way, however small -- if anything about has ever worked less than absolutely perfectly -- then please do take a moment to let us know about it. Go to the home page. Find, if you can, the line that says "Help improve this site." Click through and unload.