Having lived in an area with a highly attended fair, they found a way around charging every local the same price as the tourists coming in while still being able to cover their costs and make a profit. What they did was have a certain number of pre-release tickets at a significantly reduced cost available at local outlets and with a "coupon" from a local paper presented (thus also increasing circulation). Each person was limited in the number of pre-sale tickets bought at one time while also knowing that buying too many at this rate (for out of town guests, etc) would limit the number available to their local friends and family. So while some people would circumvent and buy lower priced tickets for out of town guests, most people understood the need for local attendance and profitability and kept this at a minimum. This reduced the price of admission for locals from a normal $10/15 price to a significantly reduced price of $3-5. In addition, the pre-release tickets were removed from sale about one week prior to the event (when there were any left). They also provided local shuttling to eliminate parking and traffic congestion (such as the Benbow Music & Arts Festival does) and charged a nominal fee for out of town guests to park in a normally vacant lot (it was around $5 per vehicle). Also, there were tips jars on the shuttle buses to allow those who wanted to to tip for the ride and convenience. It would be great if some of these ideas could be incorporated for future events.
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In Print This Week:
Feb 16, 2017
vol XXVIII issue 7
Under the Color of Authority
The North Coast Journal
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