It may be apocryphal, but I was told the company was one of several commercial ventures, (like the Tri-City Weekly), started by Born-Again Christians associated with the Lighthouse Ranch in those days.
As such, the name was not a colloquialism, but a, (possibly coded for non-Spanish speakers), reference to the literal translation of the two words.
Since I also tend to be a bit of a spelling “snob,” (“Mailbox” – same issue), and have a limited Spanish vocabulary, I looked them up in the Random House American Dictionary, 1967, Spanish to English section.
“Bien” = Good
“Padre” = Father, which does not refer to your dad, but to … Don’t look up, He’s watching you.
Who knows? Knew? Whatever – the chips are great.
Bruce Slocum, Ferndale
In Print This Week:
Dec 12, 2013
vol XXIV issue 50
The North Coast Journal Weekly
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