The co-op book contains quite a few products that are finished/processed locally but come from far away so I am sure casa lindra qualifies. Coffee comes to mind as the least local of the so-called local products listed.
The two companies that listed don't have much but vague lip service about their suppliers and probably have never set foot on their source's farms. Hard to know your source if you've never met them.
The list is on the co-op website as well.
This happens with every grassroots marketing movement. Organic, fair trade, green and now local. It is our role to stay one step ahead of the mainstream and don't waste time looking back when a term gets co-opted by mainstream business.
A company I worked for was sued by Singleton. It was over service animals. A guy tied his dogs up outside in the sun, left the property for over 15 minutes, returned and was told to leave by my co-worker because he broke Arcata law and left his dogs tied up. He never bought anything during the few weeks he had lurked around on and often disrupted paying customers.
Three weeks later the business was served and the owner's insurance company lawyer interviewed employees who witnessed the event then called the owner, told him they would prevail but the cost to settle was lower than the cost of a federal court trial. Singleton and his client got a few thousand dollars out of that one.
I was amazed, this guy broke the law and got a settlement.
In Print This Week:
Dec 5, 2013
vol XXIV issue 49
The North Coast Journal Weekly
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