(July 15, 2010) HOLY SMOKES I AM SO EXCITED. At long last, a small but profound earthquake has shaken up the candy world, which lo these many years has been mired in increasingly desperate combinations of chocolate and peanut butter.
Now don’t get me wrong — I’m a red-blooded American. No one can accuse me of not supporting peanut butter cups to beat the band. Chocolate and peanut is a venerable combination. I have always thought of Butterfinger as the croissant of candy — the flaky, salty-sweet layers of buttery nirvana, enrobed in chocolate (I love robes!), are subtler than the endearing but blunter charms of peanut butter Twix. And bien sur, Mr. Goodbar and Fifth Avenue. But about there is where I’ve reached my surfeit of peanut and choc.
Frankly, Reese’s new bars seem like sad cries for affection. Whipps? Fast Break? Big Cup? (What a cop-out! It’s just a bigger cup!) NutRageous?! All of these are mediocre kicks in the side of the dead horse. NutRageous in particular gets my goat, because it isn’t even good. It’s as if the folks at Hershey (who bought Reese’s some time ago) just grabbed a bunch of peanuts, caramel and peanut butter, had an Amateur Blob Sculpting contest, dipped the loser in chocolate and labeled it with a loud font.
For my money, if I want peanut butter and chocolate, those two ingredients are pretty sufficient, ‘specially texture-wise. There’s something about caramel and peanut butter that both squishes and sticks between the teeth in a most unpleasant fashion. How do I chew this? It’s confusing. Also, it needs salt.
That’s the great thing about Chick-o-Stick: adequate salt. God, now that’s an inspired candy. Who in their wildest fantasies would’ve conceived peanut and coconut? (Actually it comes from the family-owned Atkinson Candy Co. in Lufkin, Texas. That B.E. Atkinson, Sr. was some kinda man!) There is something about the sticky flaky texture that is irresistible (not in the same way Jujyfruits and Dots are sticky; that’s a whole other article). I am a big gummi fan, only the chewy-sticky ones, not the chewy rubbery ones. I don’t understand most Asian candy. It’s mostly repulsive. I must admit I really enjoy Haribo’s Sour S’ghetti, which is carried locally by La Dolce Video in Northtown Arcata. Sour candy has become very popular the last 10 years, but too often the balance of sour to sweet is askew. Sour S’ghetti is just the right shape (noodle-shape) to impart an ideal balance of sour powder to fruity chew.
La Dolce Video has a small but interesting selection of Haribo Gummis and Ritter Chocolates; owner Amy informs me they are importing some Croatian candy bars later this summer, which I am thrilled about. They also carry the ever-popular Kinderbar, which I have been a closeted loather of for some time. I’m coming out now: I dislike hazelnut. I don’t like Kinder anything. Nutella I choke down unwillingly. It is very hard to get a regular European chocolate bar without hazelnuts (by “regular” I mean gas-station candy bars).
I DO like British treats, however; they have the best selection in Humboldt at Murphy’s Market in Sunnybrae (along with all sorts of cool and/or weird international foods). Brits have more playful ideas about candy. American Pop Rocks are impressive, but kind of gross. Liquorice allsorts and Sherbet Fountains, to my palate, are better and without pretence. At Murphy’s they carry the British and Swedish Liqourice allsorts, the British being softer and better. They also carry Catherine Wheels (black licorice coils with fruity middles) and the aforementioned Sherbet Fountains (fizzy powder you suck through a licorice straw) as well as Tunnock’s Chocolate Caramel Wafer, a lovely bar from Scotland, covered in milk choc. There’s also a very good English brand of treacle toffee, with enough salt (finally).
Speaking of salt (again) can I take a second to entreat the community to join my Increase Salt in Rollos campaign? You can e-mail Hershey’s at their website; I did it eight times this morning. It’s a fundamentally sound candy with a pleasing shape orally, but if they’d just read the NY Times Food Section and SALT the caramel it could be sublime.
The other root vegetable
food, for kids / 3-6 p.m. Portuguese Hall, 1185 11th St., Arcata. Help benefit Humboldt Educare preschool with dinner (vegetarian and meat options), a bake sale, silent auction, and cash-only wine bar. Arts, crafts and games available for children. Bringing own dishes suggested in effort to reduce waste. $10/$5 Children. E-mail alg2@humboldt.edu. 822-6447.
food / 8-11 a.m. Mad River Grange, 110 Hatchery Road, Blue Lake. Pancake breakfast. Proceeds benefit local nonprofits. $4. 668-1906.
music / 3 p.m. Cafe Veritas/Mosgo's, 180 Westwood Center, Arcata. Informal monthly gathering of musicians playing Irish and other Celtic music. Hosted by Seabury Gould. seaburygould.com. 845-8167.
etc. / 10 a.m. Chinmaya Mission near Piercy. Weekend-long direct action orientation features workshops, role playing, seminars, ceremonies and field trips. Bring food, bedding, warm clothes, signs, banners, bikes, drums, acoustic instruments. Pre-register. saverichardsongrove.org. 932-5898.
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SIX Comments
Comment / By mark / July 15, 3:08 p.m.
Yum! Good job Jada… For me the English-style toffee in a Heath bar is the heroin of candy….
Comment / By mark / July 15, 3:11 p.m.
Yum! Good job Jada.. for me the English-style toffee in a heath bar is the heroin of candy..
Comment / By Louisa / July 17, 4 p.m.
Good job! Makes me hungry to try them all again….
Comment / By Joel Mielke / July 19, 6:15 p.m.
I had to brush my teeth after reading this inspired review. Well done.
Comment / By Joel Mielke / July 21, 9:10 a.m.
I’d add to the withering dismissal of NutRageous that the name itself is annoyingly idiotic. Those awful superlatives that have been so popular in marketing since the ‘80s (think of a cute Disney character saying “that’s rad“) have not improved with time. Outrageous, radical, extreme, (be sure to spell it xtreme), maximum — Ugh,sorry. I don’t want you to lose your appetite.
Comment / By you’re nuts / July 21, 11:28 a.m.
Nuts sell…
http://www.youtube.com/watch?v=3quMz-EAThw
I was lucky enough to catch the add a few times on air before it got pulled.