Year Out, Community In

The year past and year ahead on North Coast stages

(Dec. 29, 2011) Bad economic times are more than a theme in at least four recent North Coast stage productions. They are a fact of life that local theatres face.

From anecdotal evidence, it appears that the economy is injuring some theatrical organizations more than others. But in hard times particularly, all these theatres depend on the strength of community.

Shannan Dailey as Mollie, Toodie Boll as Mrs. Boyle, Gloria Montgomery as Miss Casewell in NCRT’s ‘The Mousetrap’ COURTESY OF NCRT

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Each of them has its own distinct community that often includes participants as well as audience members. That participation may be as actors and other artists, fundraisers, suppliers or simply volunteer ushers and ticket-takers. These communities can be drawn from natural constituencies: the associated school, the hometown. But basically these communities are self-selected, and they can be very loyal. For example, the Redwood Curtain community kept the faith through years of exile until a new venue was found.

But there is also support from the larger community that is not regularly involved in productions, even as audience. During the past year I’ve made a point of seeing performances that weren’t on opening night (which is typically when that theatre’s own community gathers), with a variety of audiences in attendance. So I’ve seen Sunday matinees at Ferndale Rep with seniors bused in from senior centers in Eureka and Redway, and an evening performance at the Arcata Playhouse with members of Soroptimist International of Arcata (an organization of “professional women dedicated to helping women and children in our community”).

This latter event was an example of a nonprofit organization essentially renting a performance and selling tickets at a price of its choosing, often as a fundraising event. North Coast Repertory Theatre executive director Michael Thomas calls them “benefits,” and NCRT typically does two for each play, usually on opening weekend.

“We like to do benefits because it helps other local nonprofits raise money and it is a good way to get word of mouth advertising going after opening weekend,” he said. “Full houses on opening weekend are good for everybody. In any season, local nonprofits raise a total of $20,000 to $24,000 by sponsoring benefits.”

I saw NCRT’s most recent production (Agatha Christie’s The Mousetrap) at an especially interesting benefit for Reading Service of the Redwoods, which performs services centered around reading daily newspapers for broadcast to the blind. (As it happens, I was a volunteer reader some years ago.) That audience included not only supporters and participants but clients. So for blind audience members attending, the set was described in detail (the location of the doors and the furniture) before the show started, and the actors came out to introduce their characters, including what they were wearing and where they would first enter.

Afterwards, Michael Thomas asked a group of blind audience members if even that cursory information had helped. You don’t know how much, is essentially what they told him.

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