Tapping the Source
Tripping around in the art world often means a lot of time spent with people who want to know exactly how famous an artist is (or isn’t) and exactly what his or her most recent work is selling for. Beard’s experience is atypical in that sense. “The people who respond to my paintings aren’t really looking at who I am or how much money the paintings sell for — the people who really respond are the ones who are really connected to those places. It’s where they find calm and peace in their life, and they get that feeling even just looking at my painting. Tapping into that for them… It’s fun.”
Beard acknowledges that “surf art,” like any label, has become something of a cliché. “About five years ago, the concept of ‘surf art’ had a big boom,” he said. He benefited from it, but just because surf culture remains faddish doesn’t mean he’s off to paint deserts instead. “This is what I know,” Beard said. Besides, the ocean is inherently interesting. “There’s so many stories associated with the coast, how we use it. Painting it taps into politics, the economy, even though I’m not trying to do that. I just try to capture what’s out there.”
See more of Matt Beard’s work at beardart.com or as you cruise around Humboldt County.
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ONE Comments
Comment / By sarah / Aug. 10, 7:09 p.m.
More art, show more of their art!