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North Coast Open Studios

(June 10, 2010)  Ah, the weekend has arrived. Even without sunshine, the yard work beckons, the garden calls. Or maybe a late morning lie-in with a novel and mug of coffee. Or an escape to somewhere warm and sunny, assuming such places exist. In any case, why bother with trekking hither and yon to explore North Coast Open Studios, Humboldt County’s 12th annual tour de art?

Last weekend, Shawn Gould would have been one answer to that question. The Eureka artist rarely shows locally — he’s better known for his work in National Geographic, Smithsonian and Audubon magazines. Stepping into his Fairfield Ave. home/studio, animals pose, soar, dive and otherwise inhabit every border. Humboldt-gray sunlight filters in through a wall of windows, lighting up the paintings leaning on the couch. A certain level of voyeurism is accepted in the Open Studios tour; seeing the private lives of the artists makes it even more appealing. For Gould, not only does Open Studios offer a chance to show off his work to a more Humboldt-centric crowd, but, he said, it also provides an impetus to “give the studio space a good cleaning.”

“Return to Eden Part 2”, Jesse Wiedel, oil on canvas, 30” x 40”
GALLERY >

Another peek into the life of a working artist took place at Jesse Wiedel’s studio. Attendance buoyed by the Facebook promise of “free beer” — PBR and Heineken — viewers gazed upon the consistently disturbing, sometimes disturbingly playful images chronicling civilization’s decline. A newer piece references the ending of Planet of the Apes, only instead of Charleston Heston and the Statue of Liberty, Wiedel’s painting portrays a worn down Humboldt local (one assumes) prostrating before the sinking statue of President McKinley. More relative lightheartedness was on display with a trio of bubbling bottles — 40-ouncers in honor of Wiedel’s 40th birthday, with the contents representing “bottled anxiety.”

While both Gould and Wiedel opted to participate in only a single weekend of Open Studios, many artists welcome guests both weekends. Among those, woodworker Zachary Shea, located at 3257 Old Arcata Road about a mile south of the Bayside Cutoff. While probably best known for his game tables and trestle seats, Shea also creates charming curio cabinets and paintings layered with rocks, branches, metal and sometimes plexiglass. “Sun Setting in Valley” and “Hazy Sun” are two examples of his soothing, appealing work. He’s currently preparing for an October show at Arcata Artisans — nudes, along with Natalie DiCostanzo and Joyce Jonté. (Joyce opens her space in StewArt Studios, 1125 16th St., Arcata this weekend.) Shea’s wood-based take captures the same sensuality as Jonté’s oft-displayed paintings, but brings in a whole different dimension. Given the amount of work filing his studio, one might think Shea whiles away his days creating art. He’s a full-time carpenter, however — he says he creates the time for following his passion by getting up “very early.”

The opportunity to appreciate the fine work of area artists in thier work spaces is combined with the option of purchasing that work at less-than-gallery prices. If Open Studios was a car lot, the commericial would sound something like, “Hello, Humboldt! For two weekends and two weekends only, we’ve cut out the middleman and cut our prices! It’s the amazing direct-to-the-patron sale! Same great art for a lot less — get yours now! Don’t wait! This sale ends Sunday, June 13.”

The idea is, art lovers will take advantage of the variety of art available, appreciate the exhibition and support the artists by buying their work. This works out for both established artists and, with luck, newer ones. Participating in Open Studios is often a first step into the challenging navigation between art and marketing.

New art collectors can find both amusing and useful tips at northcoastopenstudios.com: “Look around the studio. Are you in the right place?” Assuming you haven’t stumbled into a neighbor’s home, make sure to say hello. And, “When you see something you like, tell the artist. This will help create an opportunity for conversation.” (I have a 1950s-themed guide on How to Be Popular that offers similar advice, so it must be true!) Remember, this isn’t a yard sale. Don’t try to haggle — the prerogative of negotiation remains in the hands of the artist.

Some especially practical advice: “Look around your house. Measure walls or spaces that you might like to decorate with artwork. Note any details about the space you are shopping for. Is it in direct sunlight? Is it directly above a screaming yellow sofa?” Another idea is using a digital camera to capture the space you’re hoping to fill with art, then use the photo as a reference point when considering work you’re interested in. If you’re undecided, ask the artist if he or she minds you shooting the piece so you can study it when you get home. Likewise, note details about a studio or any artwork that particularly piques your curiosity.

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FOUR Comments

Comment / By Susan Fox / June 13, 7:58 p.m.

“The opportunity to appreciate the fine work of area artists in thier work spaces is combined with the option of purchasing that work at less-than-gallery prices. If Open Studios was a car lot, the commericial would sound something like, “Hello, Humboldt! For two weekends and two weekends only, we’ve cut out the middleman and cut our prices! It’s the amazing direct-to-the-patron sale! Same great art for a lot less — get yours now! Don’t wait! This sale ends Sunday, June 13.”

Thanks for helping to depress the prices the artists can get for their work. I particularly appreciate the comparison to car lots (sarcasm alert).

I do not “cut out the middle man”, nor should any artist do so. We may drop the prices somewhat on older pieces to move them out, but your take on it is an offensive slap in the face and is one of the reasons why we have no commercial galleries in the area. Why would anyone in their right mind open a gallery in Humboldt County, knowing that many, if not most (from what I’ve heard) of the artists, will sell behind the gallery’s back and knock the commission off the price. Throat, meet knife.

Some day maybe other artists will wake up and realize that they should be pocketing that extra 30-50% instead of discounting non-existent gallery commissions.

If you want to encourage and support local artists, I would suggest that you emphasize the value of their work and that it is worth paying a fair price for. rather than adding more pressure to sell on the cheap.

Comment / By Hank Sims / June 13, 8:59 p.m.

Poor people can’t afford to buy art. Except for once a year, when maybe they kinda can.

That is all.

Comment / By Jennifer Savage / June 13, 9:03 p.m.

Wow, Susan, that’s not what I meant at all – I think it’s fantastic that folks who might not normally be able to afford a piece of art have an increased opportunity to purchase something during Open Studios. Likewise, artists who might not sell as much when showing at a gallery have a chance to sell more work. Seems like a good thing all around.

I also appreciate galleries and do not begrudge them their percentage – without them, the art scene is less vibrant and artists overall have a harder time eking out a living. Open Studios is a unique opportunity in many ways – the chance to find more “affordable” art being among them. I don’t get your statement that participating is a suicidal move on the part of the artist.

And no commercial galleries? What about Cody-Pettit? Many Hands? Arcata Artisans? Griggs Gallery? Hunter Plaid? That’s off the top of my head. We’re fortunate to have the mix of private and public galleries that we do.

I’ve been encouraging and supporting local artists professionally for over eight years – and informally for much longer. Sometimes it’s okay to have fun with it.

Comment / By Pablo Pic-arse-o / June 13, 9:52 p.m.

Thanks, Ms. Savage, it was a good article and a great plug for Open Studios, but no good deed goes unpunished.

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