Monday, April 22, 2013
Evolution of the Humboldt Brand
Posted By Ryan Burns @RyanBurnsy on Mon, Apr 22, 2013 at 4:11 PM
Did you read yesterday's San Francisco Chronicle? Yeah, me neither. But Journal Publisher Judy Hodgson did! And she directed us to this write-up on the local marketing campaign known as Humboldt Made. Here's the key bit:
As part of its effort to let the world know that there's more to Humboldt than weed, the county's economic development division is working with local artisans, food makers, farmers and ranchers to position Humboldt products in the market as upscale, health conscious and earth friendly.
The effort represents the county's first foray into marketing via Facebook and YouTube. (Another series of YouTube vids is now in production.) Since we wrote about it in 2009 and 2010 the campaign has enlisted new businesses (there are more than 60 involved now) and new techniques, including a smartphone app and local-item expenditure tallies on grocery store receipts.
What the Chron story doesn't mention is that the county is currently looking to hand off management of the campaign to another organization. Last month, Humboldt County Economic Development Coordinator Jacqueline Debets announced that "it's time for Humboldt Made to fledge from the County nest to a new host organization that can support it's growth potential."
The deadline to express interest was last Monday.
Speaking of Business, Government
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About The Author
Ryan Burns
Ryan Burns worked for the Journal from 2008 to 2013, covering a diverse mix of North Coast subjects, from education, politics and marijuana to human suspension, sex parties and amateur fight contests. He won awards for investigative reporting, feature stories and news coverage.
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